Anthony has directed for a wide range of projects from commercials to narrative, and music videos. All these projects exudes his style of capturing striking human stories.
The "Be More Human" campaign was Reebok's biggest marketing campaign in over a decade. Anthony's drive to tell motivational and inspirational stories comes through in this campaign spot.
Pellino's style creates an atmosphere that takes the ordinary to the extraordinary while giving a sense of realism.
As part of Lifetime's "Welcome to the Fempire" series, Anthony directed a film that brings out the message of defying stereotypes.
Having strong characters as the backbone of his films, Anthony's work brings forth the raw and human side of cinema.
What excites you about the Singapore and South East Asia Market?
The most exciting part of this all is honestly the opportunity to explore new stories, new people, and create content for a different market than what I have been accustoming myself to here in the United States.
What is your thought process when it comes to directing a narrative and a TVC?
I always try to first explore the story and the project as much as possible. With anything, you want your work to feel real. You want audiences to believe and care for what they're seeing. And the way to do that is to find ways to eliminate obstacles that make your film less authentic. If you can shoot in a location that is most comfortable for your characters or subjects then do that. Find ways to put authenticity into everything. Hiring real/formal cops to play as cops in a film for instance. Find all the possible pieces that would be required to have your subjects and characters perform as best they can without needing you to tell them anything. And then, when you figured all those pieces out, fill in the blanks with your thoughts and your directing judgment to build your film. So, when you get on set, the actors or subjects are comfortable, and the film feels genuine because you didn't create a world and force your characters to mold themselves to it; you built the world your characters needed to be themselves.
How best would you describe your filming style?
I like to think that my work rides the line between hyper-realistic and naturalistic. I always try to extract empathy from my audience, not sympathy. I try to make my work as grounded as it can be without losing its cinematic appeal. There's a delicate balance between the filmmaking techniques and the human element that drives them. I want my work to look and feel remarkable, but I want the characters and people to be authentic, raw, and inspirational. I want my audience to punch the air with joy that they are human, and leave feeling motivated.
What do you think is the most important factor that makes a film?
The story and the passion of the filmmakers go hand in hand. You can have a wonderful story, but if the director or the cinematographer don't care, or just do the bare minimum and treat their work as just a job, then the project will suffer. Filmmakers need to love what they're creating, and they need to love what they're doing.
How do you get inspiration and where do your get your ideas from?
You get your ideas from everything; the person you walked by, a lyric from a song, other commercials, news articles, pictures, everything. You have to hardwire your brain to always be on the lookout for things. One of my buddies is a pro skateboarder, and he says he sees every staircase and handrail and envisions himself doing a trick down it because he hardwired his brain to revolve around his sport. And I think you need to do that as a filmmaker. Our job is to explore humanity, life, and tell stories. The only way to get ideas is to live life and find the complexions in the simple things you do everyday.
I get my inspiration from my father, who was an impoverished immigrant from Italy. His story has inspired me to showcase the stories of others, exploring the lives and the drive to succeed and be better inside of us all.