The team worked closely with the Bacardi MENA team to create an engaging film that will encourage new recruits in the Middle East, East Med and Africa region to enter into this year's Bacardi Legacy Global cocktail competition.
We build a script around 4 previous participants in Legacy, Denzel Heath, Dinos Constantinides, Jad Ballout, and Eric Ballard, whom represented each of their markets, South Africa, Cyprus, Lebanon and Dubai, respectively.
Each told a positive story of success in their personal life, and in their career. The film features the Bacardi-Martini Regional Brand Ambassador Richard Irwin, who ends the film with a call to action.
The film was shot on location at Coya, a Peruvian restaurant in Dubai, UAE.