The team worked closely with the Bacardi MENA team to create an engaging film that will encourage new recruits in the Middle East, East Med and Africa region to enter into this year's Bacardi Legacy Global cocktail competition.
06 May 2015
We built a story that addressed various themes common to the competition and that defined a Legacy cocktail. The themes were carried through statements by the narrator and matching visuals. The style of the film was gritty, edgy and urban, to portray a unconventional perspective of Sydney, and to tie in with Bacardi’s ‘Untameable’ campaign. The film played particular attention to the emotion and togetherness around the event. From those themes we created a series of short impactful supporting clips (15secs), that were predominantly used for Instagram, to drive traffic to the main film.
Film Production Sydney