In August 2016, the ELº Singapore crew  shot a 4 part character piece for the latest campaign for RED CROSS.   



The team worked along MullenLowe in developing  the 4 stories that highlighted different services of the Red Cross; Transport Aid, Food Aid, (Community-Led Action for REsilience (C.L.A.R.E.) and Red Cross Home for Disabled ( RCHD)



Shot on location in Tampines, Singapore





Shot on the RED EPIC and Cooke Anamorphic Lens Kit




Character 1: 'Madam Koh'  - Featured in the  'Red Cross Home for Disabled' film




Character 2: 'Da Silva'  - Featured in the C.L.A.R.E' (Community-Led Action for REsilience) Film




Character 3: 'Madam Suria'  - Featured in the 'Food Aid' Film




Character 4: 'Noor' - Featured in the 'Transport Aid' Film




Directed by 'Pabz Alexander'





'Madam Koh' 






Child of Madam Suria who featured in the 'Food Aid' film 




Director of Photography ' Duncan Kemp' 



Production Assistant 'Joant Úbeda' 




Director 'Pabz Alexander' + Executive Producer 'Michael Ahmadzadeh'






Duncan and Pabz with a top shot of 'Da Silva'




Producer 'Rory Cavanagh' 




Big Thanks to the MullenLowe Singapore Team, Producer ' Jonathan Gerard' and the Red Cross Team




(Directors Cut) Red Cross 'Da Silva' 


 

(Directors Cut) Red Cross 'Madam Koh'

(Directors Cut) Red Cross 'Vignettes'