When it comes down to saving money, people are always up to knowing new life hacks and services that help them to do so. This March, Uber engaged the ELº team to roll out 2 quirky and relatable commercials revolving around unsaid Singapore life hacks that often take place in daily life, in relations to its new money-saving service 'Commute'.
Starting off with the first scene 'Closing Time' slightly past midnight, Australian director 'Matthew Horrex' guided the talents through the scene where a stare-down takes place over sushi.
Taking a break with camera operator 'Juffrie Friday'.
Giving some directions to the talents on-set.
Going for an overall premium and clean feel, we used the Arri Alexa rig and Master Prime lens.
Having fun on-set has never been funnier; Shooting the last scene with talents 'Kevin' and 'Tia'.
Big thanks to the following people:
Director: Matthew Horrex
Client: Uber Singapore
Camera Op: Juffrie Friday
Executive Producer: Medrikojs Michael Ahmadzadeh
Head of Creatives/ Editor: Pabz Alexander
1st AD: Rory Cavanagh
Producer: Gaurav Mishra
Production Manager: Feliscia Xu
Production Assistants: Isabella Lim, Amanda Tan, Jack Shen, Angelo Rodriguez
1st AC: Zukifli
2nd AC: Fathir
Key Grip: Osz
Best Boy Grip: Rymie
Stylist/ MUA: Angela
Talents: Tia, Kevin, Jie Ying, Alice, Eugene, Koah, Jack, De Zhong, Jia Xuan, Julian
Art Department: Jessica Ho
This project was shot in various parts around Singapore in March 2017.