We built a story that addressed various themes common to the competition and that defined a Legacy cocktail. The themes were carried through statements by the narrator and matching visuals. The style of the film was gritty, edgy and urban, to portray a unconventional perspective of Sydney, and to tie in with Bacardi’s ‘Untameable’ campaign. The film played particular attention to the emotion and togetherness around the event. From those themes we created a series of short impactful supporting clips (15secs), that were predominantly used for Instagram, to drive traffic to the main film.
Film Production Sydney