Client // Bacardi-Martini (Global)
Creative Agency // Lab 5
Production/Post Production Company // ELº Films
the challenge | the solution
Create an aspirational character piece on 'Tom Walker', a renowned bar-tender and previous winner of the Bacardi Legacy cocktail competition 2014 in Moscow.
We walked The script was written by Bacardi and Lab5, telling the story of his career and significance of winning the cocktail competition. We filmed the piece in his local coffee shop, bar and streets he normally walked to work. This way, we got the most genuine and authentic story possible.
Filmed in New York City, USA | Lower East Side + Chinatown
Created: April 2016
Director: Pabz Alexander
DOP: Thomas Hole
Script: Bob Winton
Producer: Michael Ahmadzadeh
Art Director: Jordan Green
Production Assistant/Stills: Max Schwartz
Executive Producer: Anne Michelle Ruddenklau (Lab5)
Character: Tom Walker
Music Compostion t: Jesse Roth
Editing/Post-Production/Colour Grading: ELº Films
Kit: RED EPIC with KOWA Anamorphic Lens Set
Shot in Jan 2015
Special Thanks to Attaboy Bar, the NYC Bacardi Team, Lab5 Team, Jacob Biras (Bacardi Global Brand Ambassador), Dubliner Pub & Osteria Caffe.