Electric Lime Films // A boutique Film House // Singapore Dubai Sydney . Electric Lime Films // A boutique Film House // Singapore Dubai Sydney .

Close Up 'Make Your Move'

Playbook (Extended Directors Cut)

Client // Close Up (Unilever)
Agency // R/GA
Production/Post Production Company // ELÂș Films


the challenge | the solution

We worked with R/GA creating an engaging piece that communicated the message of intimacy and breaking boundaries for Unilever's 'Close Up' brand.
In total there were 26 stories, one for each letter of the alphabet (A-Z). From first encounters to intimate moments shared between partners, every scene told a powerful story. Casting involved a mixed demographic to convey the barrier breaking element of the brand. From inter-racial couples to LGBT partners, as well as breaking age barriers in a relationship, Close Up aimed to show that love has no barriers. 
For Digital, TVC and OOH use in India, Vietnam, Brazil, Singapore and Philippines


Crew List

Director: Pabz Alexander
Agency: R/GA
Client: Close Up (Unilever)
DOP: David Gannon
Production Assistant: Eloise Boutry 
Executive Producer: Michael Ahmadzadeh 
Producer: Rory Cavanagh 
Agency Producer: Adele Hung 
Casting Agency: Wink Models 
Kit: RED EPIC with Cooke Anamorphic Lens Kit

Filmed in Sydney | Darlinghurst, Paddington, Wooloomooloo & Newtown, Australia


Behind The Scenes