Film Production Company Singapore, Sydney, and Dubai.

Client // Dove
Agency // Ogilvy UAE
Production Company // ELº Films


the challenge | the solution:

Women of all ages often face external pressure on how they should wear their hair, in order to be accepted. Dove thus re-launches their global campaign Dove Hair 'Being You' in 2018, encouraging women to embrace their hair. As part of the campaign, the ELº team featured three beautiful unique ladies - a Yogi, a Guitarist, and a Beach goer as they went around doing what they love, letting their hair be free. Through this vibrant and fast-paced spot, it shows their unconventional choices of styling their hair in the Middle East, and sends an empowering message to the ladies who see it - Love Your Hair.


Director: Tobias Ross-Southall
DOP: Elias Trad
Client: Dove
Agency: Ogilvy UAE
Agency Creative Director: Leila Katrib
Executive Producer: Michael Ahmadzadeh
Head of Creatives: Pabz Alexander
Assistant Director: Rory Cavanagh
Producer: Chaza Said
Production Assistants: Savo, Rine Nahas
DIT & Behind The Scenes: Elena Kovalenko
Wardrobe / Stylist: Albina Gadzhimuradova   
Makeup Stylist: Ania Poniatowska
Hairstylist: Bianca Hartkopf
Talents: Hana Abu Shaaban, Maha Sarhan, Deema Al Saeed
Editors: Elena Kovalenko, Pabz Alexander, Angelo Rodriguez, Jack Shen, Barnabas Chua
Colour Grading: ELº Films 
Locations: Nikki Beach Hotel Dubai, Nightjar Coffee

Filmed in Dubai.