Film Production Company Singapore, Sydney, and Dubai.

Theatrical Cut - Ponds 'Define You'

Ponds - Define You

Client // Pond's

Agency // Ogilvy Dubai

Production/Post Production Company // ELÂș Films


the challenge | the solution:

Looking to break age-based stereotypes on women in the Middle East, we worked with female director Danielle Arden to portray twelve females working jobs that contrast to the stereotypes associated with certain age groups and genders.


Client: Pond's
Agency: Ogilvy Dubai
DOP: Pabz Alexander
1st AC: Dan Filmer
Executive Producer: Michael Ahmadzadeh
Producer: Rory Cavanagh
Assistant Producer: Eloise Boutry
Equipment House // Camera Team: Action Films, Dubai


Filmed in Dubai, UAE.