Client // Red Cross
Agency // MullenLowe Singapore
the challenge | the solution
We worked with MullenLowe Singapore in building stories through 4 beneficiaries of Red Cross. Each character piece highlighted specific services of Red Cross. Each film told a moving piece, that portrayed the services from a first hand perspective, this way by creating genuine heart felt stories, viewers were more likely to contribute to Red Cross.
Filmed in Singapore | Various homes and locations around Singapore
A collection of 4 character pieces for RED CROSS each highlighting 4 separate services; Food Aid, CLARE, RCHD, and Transport Aid.
Director: Pabz Alexander
Agency: Mullenlowe Singapore
Client: Red Cross Singapore
DOP: Duncan Kemp
Camera Assistant: Joant Úbeda
Executive Producer: Michael Ahmadzadeh
Producer: Rory Cavanagh
Producer: Jonathan Gerard (MullenLowe Singapore)
Kit: RED EPIC with Cooke Anamorphic Lens Kit