ELº | Film Production Company Dubai, Singapore, London, Sydney

Red Cross 'Vignettes'

Red Cross Vignettes 'De Silva'

Red Cross Vignettes 'Madam Suria'

Red Cross Vignettes 'Madam Koh'

Red Cross Vignettes 'Noor'

Client // Red Cross
Agency // MullenLowe Singapore


the challenge | the solution 

We worked with MullenLowe Singapore in building stories through 4 beneficiaries of Red Cross. Each character piece highlighted specific services of Red Cross. Each film told a moving piece, that portrayed the services from a first hand perspective, this way by creating genuine heart felt stories, viewers were more likely to contribute to Red Cross.

Filmed in Singapore | Various homes and locations around Singapore


A collection of 4 character pieces for RED CROSS each highlighting 4 separate services; Food Aid, CLARE, RCHD, and Transport Aid.

Director: Pabz Alexander
Agency: Mullenlowe Singapore
Client: Red Cross Singapore
DOP: Duncan Kemp
Camera Assistant: Joant Úbeda
Executive Producer: Michael Ahmadzadeh
Producer: Rory Cavanagh
Producer: Jonathan Gerard (MullenLowe Singapore)
Kit: RED EPIC with Cooke Anamorphic Lens Kit
Location: Singapore