15. 04. 2019
Creating a mysterious office for this KFC ‘Confessions’ spot,
electriclime° brought their humour and distinctive twist
Produced along with Ogilvy and electriclime°, the object of the six dramatic Confession films is none other than the irresistible KFC.
After being interrogated in a mysterious office, each one of the characters solemnly comes clean about their KFC guilty pleasure.
Taking place in an anonymous retro office space specialised in classified KFC cases, all confessions are recorded on tape.
By opening up about something that sounds truly serious and grave like a crime, each character’s confession builds up the tension until the final comedic twist announcing that their indulgence is only a KFC meal.
Composed by one single tracking shot, the films start off with a dramatic medium portrait that takes us to the wide ‘reveal’.
The comedic mood is further amplified by the talents’ quirky and distinctive looks that reflects their character.
The six films were captured in 1 full day shooting in a large studio located in Al Quoz where the electriclime° team recreated a vintage office space.
The spot was filmed on an Arri Alexa Mini paired with a 50mm Cooke Anamorphic lense that provided the films with a noir smoky contrast.
See the behind the scenes film below