On set | electriclime° teams up with AJF to produce visually-stunning spot for Target campaign On set | electriclime° teams up with AJF to produce visually-stunning spot for Target campaign

On set | electriclime° teams up with AJF to produce visually-stunning spot for Target campaign


electriclime° and AJF have linked up to produce a stunningly visual, performance-driven spot for Target’s 2022 Autumn and Winter campaign.

Directed by Pete Moore, this stand-out premise is coated with visual richness, with colour that pops off the screen and performances to engage the audience.

In our current climate where disposable, one-off wears are seen as no bueno, owning versatility in the way that Target fashion items can be styled across different looks is key.

This campaign owns this versatility through the concept of ‘Endless Style’, mixing and matching looks in ways that gets the most out of the cupboard and keeps you styled.

The film looks to present the idea of being able to dress up and down different styling elements in the name of versatility, or mixing and matching creative vibes and creating a more sustainable result for the environment.

Check out the full film here and some on set photos below.