On Set with Kleenex® and R/GA On Set with Kleenex® and R/GA

On Set with Kleenex® and R/GA

Client | Kleenex®
Senior Marketing Director: Belinda Driscoll
Senior Brand Manager: Kim Wright
Assistant Brand Manager: Amy Caltabiano
Capability Advisor: Melissa Liddle

Creative Agency | R/GA
Creative Director: Kat Mercer
Producer: Kyle Belcher

Crew |
Director / DoP: Michael Tessari
1st AD: Eloise Boutry
Executive Producer: Michael Ahmadzadeh
Senior Producer: Lisa Macfarlane
Production Manager: André Rodrigues
Production Assistant: Michelle Jasan
1st AC: Tim Carlier
2nd AC: Ben Fernandez
Gaffer: Nic Datson
Gaffer Assistant: Eloise Holoubek
Hair & MU Artist: Katie Fox

Editor: André Rodrigues
Assistant Editor: Michelle Jasan
Colourist: Ben Eagleton
Sound: Rumble Studios
VFX: Luis Calvo Alfonso

Shot in Millicent, South Australia

In Kleenex®’s new ‘There’s Care in Every Square’ campaign, our Sydney team worked collectively with R/GA to produce brand and hero films.

Featuring the Kleenex Aloe, Complete Clean and Eco Toilet Paper products, as well as the factory in South Australia, the film showcases how Kleenex’s dedicated employees make their top-notch products with absolute passion. Ultimately, providing Australians with everyday essentials that care.

The film opens with a wide shot of the magnificent Millicent Mill at the break of dawn, bathed in the morning light, when the heroes of Kleenex® start their daily work.

With Director and DoP Michael Tessari and produced by Lisa Macfarlane, the piece brings to life a genuine story that is quintessentially Australian. Viewers are brought through a tour of the factory and scenes of meticulous care put into the making of each product, paired with an iconic local voice and stunning cinematic shots.

By incorporating simple, authentic, and honest portraits of each extraordinaire within the mill, as well as showing the analogy of the factory as a finely made mechanical watch, the ad demonstrates what the Kleenex® way is: “when you put care in, you get care out”.

Huge props to the production team and crew over in Sydney, as well as the in-house teams at Kleenex® and R/GA for a great shoot! Look on for some behind the scenes shots.

Above: Senior Producer Lisa Macfarlane (left), 1st AD Eloise Boutry (middle right), Director/DoP Michael Tessari (right)

Above: Director/DoP Michael Tessari (right)

See the brand film here