THE ICONIC 'Beauty Launch' THE ICONIC 'Beauty Launch'

THE ICONIC 'Beauty Launch'

Client | THE ICONIC
Creative Ops Manager: Lisa Ballard
Head of Creative: Fiona Murchison
Head of Fashion: Rachel Evans
Stylist Assistants: Sam Smith, Tara Morris

Crew |
Director: Lester Jones
DOP: Andrew Gough
Executive Producer: Michael Ahmadzadeh
Producer: André Rodrigues
1st AD: Eva Mutuanene
Gaffer: Tomas Keyes
1st AC: Charles Slessar
Photography Assistant: Alex Wall

Hair Stylist: Brad Mullins
MU Artist: Jaclyn Hnitko
Art Director: Isabela Sandoli
Props Assistant: Sasha O'brien
Production Assistants: Michelle Jasan, Michael Cobley, Harry Twomey
Production Runners: Lucas Dias, Anthony Sadler
Talents: Ebony Gallant, Memu Conteh, Bruna Lapinskas,
Martyn Reyes, Marlo Hsieh, Dylan Rass

Editor: Lucas Vasquez
Colourist: Fergus Rotherham
Film Developing: Werner Winkelmann
Film Scanning: Ray Argall
BTS: Michelle Jasan, Michael Cobley

Filmed in Sydney


In collaboration with online fashion retailer THE ICONIC, 'Beauty Launch' features their new beauty destination with products ranging from skincare and makeup to body-care lines and fragrances. 

Shot on 16mm Film by Director Lester Jones and DOP Andrew Gough, electriclimefilms had the honour of working with the last Film Processor in Australia — Werner Winklemann. The Sydney Team and crew had a blast on this amazing shoot; check out some behind the scenes moments!

Above: Talent Dylan Rass 

Above: Talent Memu Conteh (left), Talent Bruna Lapinskas (middle)

With the implementation of a medium that is considered a 'dying art', the film brings about a unique sense of enthralment and aesthetic. We see each prominent character going through their routine of getting ready with a variety of THE ICONIC's beauty products.

Above: DOP Andrew Gough 

Above: Talent Ebony Gallant

Above: Talent Marlo Hsieh

Above: 1st AC Charles Slessar

Above: 1st AD Eva Mutuanene (left), Producer André Rodrigues (right)

Above: DOP Andrew Gough (left), Talent Martyn Reyes (far right)


"Find your joy, and the perfect gift." Watch the beauty feature here and learn more about 16mm Films here.