28. 03. 2023
In the middle of the Dubai desert,
the Lincoln roared into life
Lincoln worked closely with GTB and electriclimefilms to produce three inspirational films, with a focus on the entrepreneurial spirit to promote ‘The Lincoln Aviator’, launching in December in the Middle East and North Africa regions.
Director Josh Hayward and DOP Tommy Daguanno engaged harmoniously to incorporate captivating examples of a new and flourishing the Middle East, featuring three entrepreneurs proud of their Arab culture and traditions while confidently forging new paths.
The tone of these stories are thoughtful and inspiring, grounded in the notion of the Aviator as an incubator — a space for these characters to be themselves and to think freely as they go forward on their path.
Each story shows a glimpse into the optimistic mind of the characters, showing their lives as we hear their personal monologues. We see the world as they do, a place filled with opportunity, even a bit of wonder, where people are bold enough to make their own path.
This tone comes through in moments of confidence and connection, where the characters are fully engaged in their pursuits, eyes shining with the glint of possibilities.
Check out the behind the scenes film below