Feature | Layal Mooti

Layal Mooti is an integral and important part of the electriclimefilms team in Dubai.

After graduating from the American University of Sharjah, Layal joined the company in Alserkal Avenue in 2019.

She has risen swiftly through the ranks in just two years, starting as a Production Assistant, moving to Production Coordinator and recently being promoted to Production Manager.

Here she discusses her role within production, her proud moments in the the industry and the future of filmmaking.

How did you get involved in the industry?

I studied Multimedia Design at the American University of Sharjah, and while one of the aspects the major focused on was film, it was not exactly the main drive. But I loved it since the first course I took.

I was keen to explore more and understand what I loved about it. As the semesters went by, I took all my electives in film and with each one I learned something new about my character.

Film, and I think everyone can relate, is the perfect medium of expression – through visuals, sound and editing.

When I graduated in 2018, I applied only to production houses in Dubai and definitely got lucky with EL!  Although, I have to say I knew nothing about production as it stood. Back in university I knew and understood film as a one/two man job – which of course is not what it is!

I’m super grateful for everything I’ve learned so far and definitely looking forward to what’s to come!

What does your role as Production Manager entail?

The idea is thought to be overseeing the overall production, but I believe it’s a lot more. Being a Production Manager is such a key role on any film set where a lot of responsibility falls on you.

‘Eyes and ears everywhere’ as my ex-Senior Producer, Chaza Said, would always say.

As a PM I’m very hands on in the production process from start to finish; from managing budgets, crew, permits and schedules, to simply building relationships with people involved in the job.

Working in the film production industry is not made for everyone of course. Choosing the right people to be part of the production team is very crucial, in order to ensure a smooth and professional production, which then makes it easier for me in delegating tasks.

How do you look to approach each project?

Absorbing the brief in the initial stage, of course, which then helps narrow down my options for the production.

Planning for every single detail, working closely with the producer and being the middle person between the producer and the production team is how I see it.

One thing that’s crucial to do at the early stages following a job award is to highlight the levels of feasibility the job carries.

Needless to say it’s impossible for everything to go as planned, and of course that’s where the fun lies for a PM – rapid responding, negotiating and shuffling to get back on track!

What do you love about the job?

My career path started with electriclimefilms, and I’m so lucky to have been able to climb up the ladder in a span of two years. I love that every project is different, we work with a variety of brands, agencies, and people for different markets each time, and that just teaches me a lot of new things about the job and the cultures we target.

Being so involved in every aspect and simply connecting with people has been so enjoyable for me. I’m someone who loves to ask as many questions, put myself out there and learn new things every day, and that’s something I’ve been privileged to have the chance to do in the industry and specifically at EL.

I appreciate the team I work with. I really like the collaborative energy we have, the challenges we tackle together and the professional friendship we share. The job and the team constantly help build up my confidence.

What makes the Middle East and the landscape so enjoyable to work in?

There are lots of opportunities to grow here, of course with a fair amount of effort. There’s a good understanding of different cultures around the world due to many multicultural workforces.

Of course, there’s a modest emphasis on the Middle East culture which is something I appreciate, because somehow we’re too influenced by the west – and I personally believe that the Middle East has a lot to offer from culture to diversity.

What is some of the work you’ve done that you’re most proud of?

Absolutely all projects were such useful experiences; but if I wanted to choose one, I’d say the Hilton project was a good learning curve for me. I felt on this project specifically that I was ready to take on a bigger role than I did previously.

Logistics being one of the most crucial departments to handle. Hilton was shot with an international Director and DoP, in Ras Al Khaimah, 1.5 hours away from Dubai and in two different locations with multiple setups. Working very closely with the Producer and the Production Manager at the time enabled me to step forward and develop new skills in myself.

Projects shot during Covid were also projects to be proud of, because restrictions to enter different cities in the UAE and restrictions on set were definitely a challenge that became smoother with practice.

Where do you see the industry going in the future?

We’ve already seen so much progression in the field, new ideas come about every day and our industry is the fastest evolving among others and the most in demand. There are always new methods and techniques evolving in different corporations – which creates competition and growth.

OnSet° | One Za’abeel

OnSet° | One Za’abeel

NewDirector° | Henry Schofield

NewDirector° | Henry Schofield

Culture° | Rayhan Kandri On Dubai Internship

Culture° | Rayhan Kandri on Dubai Internship

NewDirector° | Ronan Gali

NewDirector° | Ronan Gali

OnSet° | Braun

OnSet° | Braun

NewDirector° | Louis English

NewDirector° | Louis English

OnSet° | CrimsonLogic With Daniel Marjan

OnSet° | CrimsonLogic with Daniel Marjan

NewDirector° | Lee J Ford

NewDirector° | Lee J Ford

Awards° | Betr Wins Gold At CICLOPE Festival

Awards° | Betr wins Gold at CICLOPE Festival

NewDirector° | Sam Templeton

NewDirector° | Sam Templeton

NewDirector° | Martín Romanella

NewDirector° | Martín Romanella

Feature° | Electriclime° At SXSW Sydney

Feature° | electriclime° at SXSW Sydney

NewDirector° | Fernando Hart

NewDirector° | Fernando Hart

Culture° | Shaye Guillory Promoted

Culture° | Shaye Guillory promoted

Office° | Singapore

Office° | Singapore

Office° | Dubai

Office° | Dubai

Office° | Sydney

Office° | Sydney

NewDirector° | Henrik Rostrup

NewDirector° | Henrik Rostrup

NewDirector° | Clare Chong

NewDirector° | Clare Chong

OnSetº | Standard Chartered Bank X Liverpool FC

OnSetº | Standard Chartered Bank x Liverpool FC

NewDirectorº | Roos Brothers

NewDirectorº | Roos Brothers

Finalists | Agency Of The Year Awards 2023

Finalists | Agency of the Year Awards 2023

Newdirector° | Emile Rafael

newdirector° | Emile Rafael

OnSetº | Audi

OnSetº | Audi

NewDirectorº | Kids Of Bill

NewDirectorº | Kids of Bill

NewDirectorº | Adinah Dancyger

NewDirectorº | Adinah Dancyger

NewDirectorº | AOE

NewDirectorº | AOE

NewDirectorº | Dania Bdeir

NewDirectorº | Dania Bdeir

Meet The Team | Dubai

Meet The Team | Dubai

OnSetº | Dyson

OnSetº | Dyson

OnSetº | Riot Games In Berlin

OnSetº | Riot Games in Berlin

OnSetº | Estée Lauder

OnSetº | Estée Lauder

Senior Producer | Dora Claire David

Senior Producer | Dora Claire David

News | Grace Rached Internship Program

News | Grace Rached Internship Program

OnSetº | Toyota Veloz

OnSetº | Toyota Veloz

Producer | Layal Mooti

Producer | Layal Mooti

Electriclime° | 2022

electriclime° | 2022

OnSetº | Saudi Arabia

OnSetº | Saudi Arabia

NewDirectorº | Electriclime° Welcomes Nick Sullivan To Roster

NewDirectorº | electriclime° welcomes Nick Sullivan to roster

On Set | Audi RS3

On Set | Audi RS3

Feature | Mariam Gabunia

Feature | Mariam Gabunia

On Set | Electriclime° Provide Snickers Hunger Support

On set | electriclime° provide Snickers Hunger Support

On Set | Electriclime° Creates Futuristic New Look For Intel’s ‘Evo’ Laptop

On Set | electriclime° creates futuristic new look for Intel’s ‘Evo’ laptop

Winners | Electriclime° Clinch Gold At Shots Awards Asia Pacific 2022

Winners | electriclime° clinch Gold at shots Awards Asia Pacific 2022

Top Ten | Electriclime° In Creativepool List

Top Ten | electriclime° in Creativepool list

Behind The Scenes | ClearScore By Toby Morris

Behind the Scenes | ClearScore by Toby Morris

Awards | Electriclime° Accepted Into Campaign Brief’s The Work 2022

Awards | electriclime° accepted into Campaign Brief’s The Work 2022

On Set | Mastercard

On set | Mastercard

Feature | Grace Rached

Feature | Grace Rached

Feature | Omar Khalifa

Feature | Omar Khalifa

Awards | Electriclime° Recognised At Immortal Awards

Awards | electriclime° recognised at Immortal Awards

Feature | Daniel Marjan

Feature | Daniel Marjan

New Name | Electriclimefilms Changes To Electriclime°

New name | electriclimefilms changes to electriclime°

New Director | Anthony Pellino

New Director | Anthony Pellino

Awards | Electriclime Nominated In AOTY

Awards | electriclime nominated in AOTY

Feature | Director Dania Bdeir On Estée Lauder Film

Feature | Director Dania Bdeir on Estée Lauder film

Interview | Harrison Bo Born

Interview | Harrison Bo Born

On Set | Crazy Domains

On set | Crazy Domains

Feature | Tobias Ross-Southall

Feature | Tobias Ross-Southall

On Set | Target With Pete Moore

On set | Target with Pete Moore

BTS | The Iconic With Lester Jones

BTS | The Iconic with Lester Jones

Feature | Layal Mooti

Feature | Layal Mooti

Awards | Electriclime°’s Durex Film Shortlisted

Awards | electriclime°’s Durex film shortlisted

On Set | Australian Olympic Committee

On Set | Australian Olympic Committee

Feature | Internship Experience In Dubai

Feature | Internship experience in Dubai

New Director | Pete Moore

New Director | Pete Moore

Q&A | Hopi Allard

Q&A | Hopi Allard

On Set | David Beckham Stars In MBS Spot

On Set | David Beckham stars in MBS spot

On Set | Intercontinental

On Set | Intercontinental

16mm Film | DOP Tom Welsh

16mm Film | DOP Tom Welsh

On Set | NCS

On Set | NCS

BTS | Bacardi In NYC

BTS | Bacardi in NYC

On Set | Electriclime° Battles Through Thunder And Rain In Kuala Lumpur

On set | electriclime° battles through thunder and rain in Kuala Lumpur

On Set | Parker Pens

On set | Parker Pens

Behind The Scenes | KFC Confessions

Behind The Scenes | KFC Confessions

BTS | Pete Moore For Clipsal

BTS | Pete Moore for Clipsal

On Set | Acer

On set | Acer

BTS | Lincoln Aviator

BTS | Lincoln Aviator

On Set | Electriclime° Launch Audi E-tron In Singapore

On set | electriclime° launch Audi e-tron in Singapore

Grace Rached

Grace Rached

On Set | Air+ In Singapore And Melbourne

On Set | Air+ in Singapore and Melbourne

On Set | Mexico City

On Set | Mexico City

On Set | Sony In Mongolia

On Set | Sony in Mongolia

On Set | Head Start Homes

On set | Head Start Homes

Electriclime° | Sustainable Set

electriclime° | Sustainable Set

On Set | Dettol

On Set | Dettol