Meet The Team | Dubai

Since 2015, the electriclime° team in Dubai has helped the company flourish in one of the biggest growing markets in the advertising world.

As a production house in MENA, shoots have spanned across the continent, pinpointing the best locations and creating the best possible films for our clients.

One of the cornerstones of electriclime° is the ability to develop production talent, harnessing the potential of our interns and to help them grow within the industry.

For Farah Saoudi, her first day working with the electriclime° team just so happened to be the first day on a recent set.

The three-day shoot saw her thrown right into the world of production, gaining hands-on experience from the very beginning of her internship.

But every step of the way she was guided by our experienced Dubai team, and here she takes us through the individuals who made it an unforgettable experience for her.

The all-female team is led by Senior Producer Jumana Radi. Farah said: “I learned from her how to be precise with the details, how every little thing matters at the endgame and how to word your standpoint in a way that gets both parties what they want while maintaining the business relationships. And of course, her sense of positive spirit and pure motivation only inspired me to do my work that much better.”

Meanwhile, Layal Mooti has risen through the ranks with electriclimeº, recently becoming Producer with the Alserkal Avenue team.

“‘Keep eyes and ears everywhere’ were the first words she communicated before the start of my first day on set,” Farah added. 

“From observing the way she handles certain situations, I understood how to effectively get my point across and be straightforward. This kept the production process in-line with deadlines and deliverables.”

On the creative side, Senior Editor and Colourist Mariam Gabunia has put the finishing touches on several electriclime° films over the past few years.

Farah said: “During the long hours of the shoot, she was the one I turned to, as she gives off this natural sense of comfort. With her, I learned greatly about production and especially editing in the course of a single conversation.”

One of the newest members of the team is Lana Abu Risheh, who joined as Production Coordinator. “She was the one I worked alongside most and have so much respect for,” Farah continued. 

“She would genuinely care to teach me about the different aspects of production, the different areas that I could potentially find interesting. And for me, as a finance student, recon was my thing. However, it was Lana who helped me discover that and guided me throughout the process.”

Rounding off the team is Production Assistant Norah Alheraiz. Farah concluded: “She never fails to amaze me with how talented she is at filmmaking. This is what happens when you are passionate about what you study and eventually pursue it as a career.”

On Set | Audi

On Set | Audi

New Director | Dania Bdeir

New Director | Dania Bdeir

Meet The Team | Dubai

Meet The Team | Dubai

On Set | Dyson

On Set | Dyson

BTS | Riot Games In Berlin

BTS | Riot Games in Berlin

On Set | Estée Lauder

On set | Estée Lauder

Senior Producer | Dora Claire David

Senior Producer | Dora Claire David

News | Grace Rached Internship Program

News | Grace Rached Internship Program

Producer | Layal Mooti

Producer | Layal Mooti

Electriclime° | 2022

electriclime° | 2022

On Set | Saudi Arabia

On Set | Saudi Arabia

New Director | Electriclime° Welcomes Nick Sullivan To Roster

New director | electriclime° welcomes Nick Sullivan to roster

On Set | Audi RS3

On Set | Audi RS3

Feature | Mariam Gabunia

Feature | Mariam Gabunia

On Set | Electriclime° Provide Snickers Hunger Support

On set | electriclime° provide Snickers Hunger Support

On Set | Electriclime° Creates Futuristic New Look For Intel’s ‘Evo’ Laptop

On Set | electriclime° creates futuristic new look for Intel’s ‘Evo’ laptop

Winners | Electriclime° Clinch Gold At Shots Awards Asia Pacific 2022

Winners | electriclime° clinch Gold at shots Awards Asia Pacific 2022

Top Ten | Electriclime° In Creativepool List

Top Ten | electriclime° in Creativepool list

Behind The Scenes | ClearSore By Toby Morris

Behind the Scenes | ClearSore by Toby Morris

Awards | Electriclime° Accepted Into Campaign Brief’s The Work 2022

Awards | electriclime° accepted into Campaign Brief’s The Work 2022

Interview | Jerom Fischer

Interview | Jerom Fischer

On Set | Mastercard

On set | Mastercard

Feature | Grace Rached

Feature | Grace Rached

Feature | Omar Khalifa

Feature | Omar Khalifa

Awards | Electriclime° Recognised At Immortal Awards

Awards | electriclime° recognised at Immortal Awards

New Director | Clare Pluekhahn

New Director | Clare Pluekhahn

Feature | Daniel Marjan

Feature | Daniel Marjan

New Name | Electriclimefilms Changes To Electriclime°

New name | electriclimefilms changes to electriclime°

New Director | Anthony Pellino

New Director | Anthony Pellino

Awards | Electriclime Nominated In AOTY

Awards | electriclime nominated in AOTY

Feature | Director Dania Bdeir On Estée Lauder Film

Feature | Director Dania Bdeir on Estée Lauder film

Interview | Harrison Bo Born

Interview | Harrison Bo Born

On Set | Crazy Domains

On set | Crazy Domains

Feature | Tobias Ross-Southall

Feature | Tobias Ross-Southall

On Set | Target With Pete Moore

On set | Target with Pete Moore

BTS | The Iconic With Lester Jones

BTS | The Iconic with Lester Jones

Feature | Layal Mooti

Feature | Layal Mooti

Awards | Electriclime°’s Durex Film Shortlisted

Awards | electriclime°’s Durex film shortlisted

On Set | Australian Olympic Committee

On Set | Australian Olympic Committee

Feature | Internship Experience In Dubai

Feature | Internship experience in Dubai

New Director | Pete Moore

New Director | Pete Moore

Q&A | Hopi Allard

Q&A | Hopi Allard

On Set | David Beckham Stars In MBS Spot

On Set | David Beckham stars in MBS spot

16mm Film | DOP Tom Welsh

16mm Film | DOP Tom Welsh

On Set | NCS Looks Into The Future

On Set | NCS looks into the future

BTS | Bacardi In NYC

BTS | Bacardi in NYC

On Set | Electriclime° Battles Through Thunder And Rain In Kuala Lumpur

On set | electriclime° battles through thunder and rain in Kuala Lumpur

On Set | Parker Pens

On set | Parker Pens

Behind The Scenes | KFC Confessions

Behind The Scenes | KFC Confessions

BTS | Electriclime° Teams Up With Pete Moore For Clipsal

BTS | electriclime° teams up with Pete Moore for Clipsal

On Set | Electriclime° Creates Cinematic Film For Acer

On set | electriclime° creates cinematic film for Acer

BTS | Lincoln Aviator In The Dubai Desert

BTS | Lincoln Aviator in the Dubai desert

On Set | Electriclime° Launch Audi E-tron In Singapore

On set | electriclime° launch Audi e-tron in Singapore

Grace Rached

Grace Rached

On Set | Air+ In Singapore And Melbourne

On Set | Air+ in Singapore and Melbourne

On Set | Mexico City

On Set | Mexico City

On Set | Sony In Mongolia

On set | Sony in Mongolia

On Set | Head Start Homes

On set | Head Start Homes

Electriclime° | Sustainable Set

electriclime° | Sustainable Set

On Set | Dettol

On Set | Dettol