06. 10. 2023
electriclime° are delighted to have added Brazilian, Auckland-based filmmaker Fernando Hart to their director roster to be represented in the APAC and MENA regions.
Technically skilled and visually experimental, Fernando’s directing experience spans short films, TVCs, music videos and long-form television productions.
While also having given performances in the theatre and in front of the camera, his experience in the commercial industry was honed at agencies like True and Colenso BBDO, where he was Creative Group Head of Content.
As a director, Fernando has shot campaigns for several major brands, including Air New Zealand, Adidas, AJ Hackett and many more, and he’s at his happiest when working on projects that marry great visuals, powerful performances and matters of the heart.
Check out our chat with Fernando below.
How did you get started in the industry?
I’ve always had a passion for cinema, but I never saw myself making films until my twenties. After two years of law school, I decided to quit and go travelling around the world. During my travels, I discovered a love for photography and the image-making process. That love led me to film school, and since then, I’ve worked in theatre, TV shows, feature and short films, documentaries, music videos, and TV commercials.
What’s your favourite part of the filmmaking process?
Being on set is special to me. The friendships and camaraderie formed along the way have become a significant part of my life. I love the synergy that comes from the collaborative process when you’re in the trenches together. And there’s always that unexpected magic that happens while filming — like the unexpected discoveries you make along the way or when you nail that perfect shot just as the light is fading. It’s these moments that make all the effort worth it.
What do you find most challenging/difficult about the filmmaking process?
No matter how much we prepare, filmmaking can be unpredictable – it has so many variables and moving parts that it can be a challenge to control every aspect. So, I’m always ready to adapt and make the best of any situation. Perhaps it’s this dynamic nature of the craft, always evolving and alive, that makes us love it so deeply…
Where do you draw your inspiration from?
Inspiration comes from staying open and sensitive to the world around me. It’s a constant process of absorbing life and connecting it with ideas. It comes from appreciating exceptional work or just going about everyday life – spending time with my kids, surfing, or even sitting in traffic – the point is you never know where a great insight might come from; you can find it anywhere if you’re listening. So, for me, whether it is profound or trivial, every moment counts.
How do you feel your agency background helps you when approaching a new project?
Good communication is key in any collaborative project and in life. How we get to where we want to go is essential for creativity to thrive, so I’m a firm believer in the process. Knowing the ins and outs of an agency and how they work helps me manage relationships and decision-making more creatively and effectively, streamlining the process. It also gives me a clear sense of what’s vital in a project from an agency perspective, so I make sure I always protect and build on that.
Why are you looking forward to joining the electriclime° team?
The quality of the work from Electriclime is incredible. Their films radiate a passion, respect and love for the work I strongly identify with. I can’t wait to start working with this amazing group of people.
Describe your filmmaking style…
My style comes from a strong belief that form and function should work in harmony in every project. I am at my best when working on projects that combine great visuals with compelling performances. It’s about staying true to the original idea, delving into what emotionally moves and connects us – finding both the poetic and humorous side of any subject and then shaping a style that best brings that vision to life.
You can see Fernando’s work by clicking here.
LOCATION | AUCKLAND
TIME | 10:35
36.8509° S, 174.7645° E
