NewDirector° | Lee J Ford

electriclime° are delighted to welcome British-based filmmaker Lee J Ford to their director roster for representation in APAC and MENA.

Having studied graphic design and then working as a photographer’s assistant, Lee made the switch into the advertising space.

He moved up the ladder to work as Creative Director with agencies around the world, before taking the leap into becoming a director and taking his experience of hundreds of shoots with him.

Since moving behind the camera he has worked on projects for clients such as BMW, Audi, Samsung, Nintendo and many more.

Known for his atmospheric and cinematic work, Lee brings the brands to life and understands what goes into making a commercial pop from the screen.

Check out our chat with the British director below.

How did you get started in the industry?

After studying graphic design at Central Saint Martins in London, I worked as a photographer’s assistant, it was here that I was exposed to the world of advertising. I was instantly attracted to the idea of creating ad campaigns. Fast forward 15 years and I have been a creative (latterly creative director) at advertising agencies around the world. I have a lifelong passion for film and I had learned the job of a director being present on hundreds of commercial shoots. The switch to directing was a natural and planned progression of my career.

What’s your favourite part of the filmmaking process? 

I really enjoy the post production stage. The pressure of pre-production and the shoot and the million decisions you have to make everyday has dissipated. Hopefully you planned well and everything you need is in the can. Now it’s time to have fun with the footage, trying new combinations of shots in the edit, playing with sound, new ideas for VFX, etc. In many ways it’s the most creative part of the process, as everything that has come before is usually quite tightly planned, with limited opportunity for experimentation within the tight schedule of a commercial shoot.

What do you find most challenging/difficult about the filmmaking process?

Filmmaking is difficult from start to finish, as you put your heart and soul into it and the inevitable compromises can sometimes sting. I get very emotionally invested with every project as I want it to be as good as it can be for everyone involved. For me the hard bit is stopping and walking away! I always want to keep going to make every frame perfect, although I don’t think I’m the only director that suffers from this illness!

Where do you draw your inspiration from?

Most definitely movies. They are my daily inspiration. I watch them, I write them, I study them. I’ve always preferred watching a story rather than reading one, that’s probably a terrible admission, but my brain is just wired to operate visually. My tastes are very broad too, I can get just as excited by an Adam Sandler flick as I can by a French New Wave film.

When you receive a brief, what are the first elements you are looking for in order to be grabbed by a project?

Coming from an agency background I approach commercial projects in quite a pragmatic way initially. The first question I ask myself is “What is the core idea, and can it faithfully be expressed in a visually stunning way?” I’m looking for a seed in any script that can be teased into something bigger and more spectacular. I love scale, adding a cinematic vision to any project is usually my aim.

Why are you looking forward to joining the electriclime° team?

I’m really excited to be joining electriclime. I strongly believe in the craft of filmmaking, as does everyone here. With the insatiable need for more and more disposable digital content these days, it can sometimes be hard to aim for a bigger vision, one that involves artistry and passion; I know I stand with a team at electriclime that are committed to making extraordinary films.

Describe your filmmaking style…

Bold and Beautiful!

You can check out Lee’s work right here.

 

LOCATION | LONDON
TIME | 17.13
51.5072° N, 0.1276° W

Culture° | Rayhan Kandri On Dubai Internship

Culture° | Rayhan Kandri on Dubai Internship

OnSet° | Braun

OnSet° | Braun

NewDirector° | Lee J Ford

NewDirector° | Lee J Ford

OnSet° | CrimsonLogic With Daniel Marjan

OnSet° | CrimsonLogic with Daniel Marjan

NewDirector° | Sam Templeton

NewDirector° | Sam Templeton

Awards° | Betr Wins Gold At CICLOPE Festival

Awards° | Betr wins Gold at CICLOPE Festival

NewDirector° | Martín Romanella

NewDirector° | Martín Romanella

Feature° | Electriclime° At SXSW Sydney

Feature° | electriclime° at SXSW Sydney

NewDirector° | Fernando Hart

NewDirector° | Fernando Hart

Culture° | Shaye Guillory Promoted

Culture° | Shaye Guillory promoted

NewDirector° | Henrik Rostrup

NewDirector° | Henrik Rostrup

NewDirector° | Clare Chong

NewDirector° | Clare Chong

OnSetº | Standard Chartered Bank X Liverpool FC

OnSetº | Standard Chartered Bank x Liverpool FC

NewDirectorº | Roos Brothers

NewDirectorº | Roos Brothers

Finalists | Agency Of The Year Awards 2023

Finalists | Agency of the Year Awards 2023

Newdirector° | Emile Rafael

newdirector° | Emile Rafael

OnSetº | Audi

OnSetº | Audi

NewDirectorº | Kids Of Bill

NewDirectorº | Kids of Bill

NewDirectorº | Adinah Dancyger

NewDirectorº | Adinah Dancyger

NewDirectorº | AOE

NewDirectorº | AOE

NewDirectorº | Dania Bdeir

NewDirectorº | Dania Bdeir

Meet The Team | Dubai

Meet The Team | Dubai

OnSetº | Dyson

OnSetº | Dyson

OnSetº | Riot Games In Berlin

OnSetº | Riot Games in Berlin

OnSetº | Estée Lauder

OnSetº | Estée Lauder

Senior Producer | Dora Claire David

Senior Producer | Dora Claire David

News | Grace Rached Internship Program

News | Grace Rached Internship Program

OnSetº | Toyota Veloz

OnSetº | Toyota Veloz

Producer | Layal Mooti

Producer | Layal Mooti

Electriclime° | 2022

electriclime° | 2022

OnSetº | Saudi Arabia

OnSetº | Saudi Arabia

NewDirectorº | Electriclime° Welcomes Nick Sullivan To Roster

NewDirectorº | electriclime° welcomes Nick Sullivan to roster

On Set | Audi RS3

On Set | Audi RS3

Feature | Mariam Gabunia

Feature | Mariam Gabunia

On Set | Electriclime° Provide Snickers Hunger Support

On set | electriclime° provide Snickers Hunger Support

On Set | Electriclime° Creates Futuristic New Look For Intel’s ‘Evo’ Laptop

On Set | electriclime° creates futuristic new look for Intel’s ‘Evo’ laptop

Winners | Electriclime° Clinch Gold At Shots Awards Asia Pacific 2022

Winners | electriclime° clinch Gold at shots Awards Asia Pacific 2022

Top Ten | Electriclime° In Creativepool List

Top Ten | electriclime° in Creativepool list

Behind The Scenes | ClearScore By Toby Morris

Behind the Scenes | ClearScore by Toby Morris

Awards | Electriclime° Accepted Into Campaign Brief’s The Work 2022

Awards | electriclime° accepted into Campaign Brief’s The Work 2022

On Set | Mastercard

On set | Mastercard

Feature | Grace Rached

Feature | Grace Rached

Feature | Omar Khalifa

Feature | Omar Khalifa

Awards | Electriclime° Recognised At Immortal Awards

Awards | electriclime° recognised at Immortal Awards

Feature | Daniel Marjan

Feature | Daniel Marjan

New Name | Electriclimefilms Changes To Electriclime°

New name | electriclimefilms changes to electriclime°

New Director | Anthony Pellino

New Director | Anthony Pellino

Awards | Electriclime Nominated In AOTY

Awards | electriclime nominated in AOTY

Feature | Director Dania Bdeir On Estée Lauder Film

Feature | Director Dania Bdeir on Estée Lauder film

Interview | Harrison Bo Born

Interview | Harrison Bo Born

On Set | Crazy Domains

On set | Crazy Domains

Feature | Tobias Ross-Southall

Feature | Tobias Ross-Southall

On Set | Target With Pete Moore

On set | Target with Pete Moore

BTS | The Iconic With Lester Jones

BTS | The Iconic with Lester Jones

Feature | Layal Mooti

Feature | Layal Mooti

Awards | Electriclime°’s Durex Film Shortlisted

Awards | electriclime°’s Durex film shortlisted

On Set | Australian Olympic Committee

On Set | Australian Olympic Committee

Feature | Internship Experience In Dubai

Feature | Internship experience in Dubai

New Director | Pete Moore

New Director | Pete Moore

Q&A | Hopi Allard

Q&A | Hopi Allard

On Set | David Beckham Stars In MBS Spot

On Set | David Beckham stars in MBS spot

On Set | Intercontinental

On Set | Intercontinental

16mm Film | DOP Tom Welsh

16mm Film | DOP Tom Welsh

On Set | NCS

On Set | NCS

BTS | Bacardi In NYC

BTS | Bacardi in NYC

On Set | Electriclime° Battles Through Thunder And Rain In Kuala Lumpur

On set | electriclime° battles through thunder and rain in Kuala Lumpur

On Set | Parker Pens

On set | Parker Pens

Behind The Scenes | KFC Confessions

Behind The Scenes | KFC Confessions

BTS | Pete Moore For Clipsal

BTS | Pete Moore for Clipsal

On Set | Acer

On set | Acer

BTS | Lincoln Aviator

BTS | Lincoln Aviator

On Set | Electriclime° Launch Audi E-tron In Singapore

On set | electriclime° launch Audi e-tron in Singapore

Grace Rached

Grace Rached

On Set | Air+ In Singapore And Melbourne

On Set | Air+ in Singapore and Melbourne

On Set | Mexico City

On Set | Mexico City

On Set | Sony In Mongolia

On Set | Sony in Mongolia

On Set | Head Start Homes

On set | Head Start Homes

Electriclime° | Sustainable Set

electriclime° | Sustainable Set

On Set | Dettol

On Set | Dettol