07. 07. 2023
‘It’s a natural partnership and easy-flowing, we both
have similar tastes and complementary skill sets.’
electriclime° are delighted to have added talented filmmaking duo Roos Brothers to their director roster.
The US-based pair, Josh and Logan Roos, will be represented exclusively in the Middle East and Asia, and on a freelance basis in Australia.
With clients such as Dodge, BMW, Nike and Adidas, the brothers have a distinct storytelling ability in the world of automotive, action sports, real people stories and beyond.
Recently they have also shot acclaimed actor Oscar Isaac and rock legend Lenny Kravitz on recent projects for Polestar and Cadillac, respectively.
Check out our chat with Logan and Josh below.
EL: How did you both get started in the industry and when did you realise you had a shared passion for film?
Josh: Well, taking it back to the beginning… we grew up two of four brothers on the front range of Colorado. Our childhood was a beautiful collage of chaos and unsupervised antics. Our dad had an old over the shoulder VHS camcorder that the eyepiece had broken off so every time you would use it it would give a little shock from the exposed wires (haha). We started shooting skateboard videos or small comedy shorts parodying our favourite films, including The Matrix and Braveheart (I played Mel Gibson’s role in that one). In high school, we found we could submit short videos we shot with our friends instead of writing papers and that was all the motivation we needed to dive fully in. From there we both attended art school on the east coast.
Logan: After college I started working in the industry as both a cinematographer and an editor. Eventually I moved into directing and was rostered at a Brooklyn production company. Although I’ve stepped back from shooting mostly these days, a good amount of the pieces on our reel I’ve cut and continue to do so.
Josh: I was working as a designer and art director in NYC for a handful of years. I’d collaborate with Logan on treatments which led to us concepting and spitting ideas back and forth. We found through workshopping the creative together the end output was often stronger.
Our filmmaking expedition as a duo started when we directed a doc-short together in Bristol, England about a one-armed superbike racer learning how to ride again after a life-changing accident (“aRm1”). That was our first collaborative test and thankfully a fruitful effort, the film was very well-received and still one of our favourite projects to date.
EL: What is it like to work as a brother partnership?
Josh: I find it a natural partnership and easy-flowing, there’s no filter since “its family”. We both have similar taste and complementary skill sets — the sibling telepathy is a bonus.
EL: Where do you see the benefits of being a director duo?
Logan: It’s two minds working together so you always have a counterpart to riff off of or give a gut-check. We also can divide and conquer on set, splitting up to capture more, sometimes I’ll hop behind the camera and DP and direct a second unit. Who doesn’t love a good two for one deal?
EL: Why are you excited to join electriclime°?
Josh: We’re excited to grow more into the Middle Eastern and Asian markets, some of the most memorable shoots we’ve done in the recent years have been abroad and give us newfound inspiration. electriclime° has been producing compelling work in those parts for a while now, so we’re eager to see what magic we can conjure together.
EL: Where do you see the future of the industry going?
Logan: Tech is coming into the industry so fast and as a result everything’s changing so quickly it’s hard to predict. We’ve already begun to see a lot more integration of tech to assist with production, whether it be shooting on a volume stage or spots done in Unreal Engine. Hopefully we all don’t lose the luxury of shooting on location all over the world as that’s where the fun’s at. It will be interesting to see how it all plays out.
Josh: Directing Bot 3000 is coming for us.
EL: What’s next for the Roos Brothers?
RB: Gotta stay tuned to find out 🙂
To see their work, click here.
LOCATION: COLORADO, USA