27. 02. 2023
Singapore and Melbourne provided the perfect backdrop
to tell the story of Air+.
electriclime° teamed up with BLKJ Havas to challenge people to ‘wear a new mindset’ with the Air+ Voyager masks.
The core belief of the reusable masks is to take the step into a new post-pandemic world, having ‘trusted protection’ and capturing the shift in attitudes, priorities, perspectives.
Filmed in both Singapore and Melbourne, Australia, the three films tell the story of three individuals who have left the ‘rat race’ to pursue their dreams.
Each of the three talents are true tales of those who have given up their comfortable 9-to-5, five-days-a-week and take a leap of faith.
It celebrates that productivity is not tied to a desk and that a new way of thinking is a direct result of the reboot button pressed by the pandemic.
To check out the project, click here.
Check out our behind the scenes film below.
LOCATION | SINGAPORE & MELBOURNE
TIME | 15:52