29. 05. 2023
‘The project showcases the performance and handling of the Audi range’
electriclime° have linked up with WOLFKING to create two progressive and dynamic films for the Audi Q and S range in Australia.
The ‘Progress You Can Feel’ spots bring to life the new global brand direction for Audi. Directed by Lincoln Caplice in Sydney, these spots were filmed across the Harbour Bridge and Barangaroo to capture the emotion and feeling of driving an Audi.
Produced by Shahn Devendran and Hamish Roxburgh, the films embody the idea that Audi is not just about engineering cutting-edge technology, but also about delivering an emotional driving experience that stirs the senses and captures the thrill of progress.
The project showcases the performance and handling of the Audi range through dynamic driving shots on modern cityscapes and sleek motorways, while also showing the joy and excitement of owning an Audi.
The Q range spot – Q7, Q3, Q5 – and Sport models – SQ7, e-tron S, SQ8 – combines the interior and exterior of the cars, while also honing in on the drivers and their emotions.
LOCATION | SYDNEY
TIME | 10:05