17. 04. 2023
electriclime° partnered with BBDO Singapore to bring the launch of the new Audi RS3 to life.
The three episodes, directed by Pabz Alexander, were shot on the vast grounds of Changi Exhibition Centre, encompassing footage of exhilarating driving action and captivating beauty shots set against open, industrial backdrops.
This included the set-up of an obstacle course, creating an urban ‘race track’ designed to test the drifting capabilities of the RS 3.
Each episode introduced a distinctive chapter of the RS 3 legacy while featuring a guest host. The first episode welcomed veteran motoring journalist, Leow Ju-Len, to talk about the power of the cars’ five-cylinder engine.
Race car driver, Claire Jedrek, led the second episode where she focused on the customisable driving dynamics made possible by the RS Torque Splitter.
And on the closing episode, radio DJs, The Muttons, compared the varying design and style features of the RS 3 Sedan and Sportback.
You can see the behind the scenes film below.