17. 11. 2023
electriclime° has created a dynamic and attention-grabbing new film for CrimsonLogic.
The piece was directed by Singaporean director Daniel Marjan and showcases the new DNA and brand promise of the global tech company that digitises global trade.
Shot on the beaches and within the commercial centre of Singapore, the film celebrates CrimsonLogic and conveys the company’s path into the future with innovations while maintaining an appreciation of its past.
The cinematic piece promotes their culture and personality, using subtle graphic animations, the emotion of voiceover, and a strong narrative running throughout.
The pace and edit of the film involve a gradual build to its climax to emphasise the end message: “This is who we are, CrimsonLogic.”
To watch the film, click here.
LOCATION | SINGAPORE
TIME | 11:42
1.3521° N, 103.8198° E