11. 01. 2023
electriclime° bring Intel ‘Evo’ to life with futuristic spot.
electriclime°, in association with Dentsu, have produced a new futuristic and ‘superhuman’ film for Intel.
Promoting the laptop’s Evo model for the Indonesia, Korea, Taiwan and Thailand markets, the project has a cool, clean and dynamic edge to it to bring the computer’s qualities to life.
Today’s laptop requirements are more demanding than ever, and the ‘Evo Heroes’ represent the evolution of those needs and how Intel’s features are able to meet them.
electriclime° linked up with up-and-coming director Clare Chong for the first time, with the film highlighting key elements of the laptop, using the heroes ‘The Instant Wake’, ‘The Supertasker’ and ‘The Quickcharger’.
These embody the capabilities of the Intel Evo laptops, which include an Instant Wake feature, advanced and seamless multi-tasking, and quick-charging battery.
Check out our on set video below.
LOCATION | Singapore
TIME | 15.25