12. 02. 2023
“electriclimeº travels to Mexico City to produce an epic new spot for Betr.”
Working with Deloitte Digital, the production
house travelled to film in Mexico City for the
launch of Betr’sSport is Everything’ campaign.
electriclime° collaborated with Ian Pons Jewell
and Zico Judge’s new production company
ProdCo and The Lift to form a world class crew.
Led by Executive Producer Shahn Devendran, the
project was directed by Leigh Powis, with Charlie
Owens as Director of Photography, delivering a
powerful ode to sport and fans of sport for the
Betr has created a betting brand for sports fans
that not only gives them more, but gets them more.
The film’s differentiating characteristics are
acontrast between character realism, scene
surrealism & dynamic viewpoint that takes t
he audience on a thrill ride from sceneto scene.
Meanwhile, its energy was designed to mirror the
energyof a sports game with its ebbs and flows.
LOCATION | Mexico City
TIME | 09.2022
19.4326° N, 99.1332° W
(OnSet | film)