02. 05. 2023
‘Together We Shine’ brings together three unique women to highlight
the potential of the Arab woman
electriclime° linked up with Estée Lauder once again for another stunningly-visual piece.
The spot, ‘Together We Shine’ brings together three unique women who each have their own story, but together they tell a bigger story: The potential of the Arab woman.
Directed by Areej Mahmoud, the piece also brings through three different worlds; Reality, Dreams and Shine, tying together the Estée Lauder brand.
The stunning scenery of Al Qudra provided the perfect background for the three talents, while the use of mirrors shows the audience the truth, but it will also trick us, play with us, and dazzle us with possibility.
This female empowerment piece highlights how it has seen a massive movement in the Middle East in recent years.
The film highlights three woman, including filmmaker, actress and founder of Alf Wad Creative, Fatima Al-Banawi.
The second is accomplished Saudi lawyer and social entrepreneur Sofana Dahlan, with the third Emirati fashion designer Sara Al Tamimi.
All three breaking down barriers in their respective fields and showing the strength and creativity of Arab women.
You can see the film here and some BTS photos and film below.
LOCATION | DUBAI
TIME | 10.40
25.2048° N, 55.2708° E