12. 01. 2022
electriclime° linked with Craft WW for futuristic
Expo 2020 Dubai piece
With the gates open and welcoming the world, Expo 2020 Dubai continues to share its exceptional vision of a brighter future.
With Mastercard’s focus on innovation, digital transformation, and sustainability as the official payments partner of Expo 2020 Dubai, electriclime° collaborated with Craft WW to showcase Mastercard’s level of advancement at the global event.
Spanning over four days, the film was shot across an array of phenomenal locations; from the breathtaking views of Ajman’s mangroves, to the Expo site itself. These locations served as beautiful backdrops while viewers followed a host of characters of all ages and nationalities.
From parents and children, to grandchildren and grandparents, Pedro Tejada and Josep Pardo, our international directors from Brazil, captured the togetherness of Expo and its celebration of diversity.
Alongside onsite shooting, the innovative use of projectors and holograms at a studio, with the addition of CGI during post production fully encapsulated the futuristic and technological feel of the Expo 2020 Dubai vision and Mastercard’s advancements.
Check out the full on set film below.