Air+

Client | Air+

Agency | BLKJ Havas

Production Company | electriclime°


View Project Page


Description

electriclime° teamed up with BLKJ Havas to challenge people to ‘wear a new mindset’ with the Air+ Voyager masks.

The core belief of the reusable masks is to take the step into a new post-pandemic world, having ‘trusted protection’ and capturing the shift in attitudes, priorities, perspectives.

Filmed in both Singapore and Melbourne, Australia, the three films tell the story of three individuals who have left the ‘rat race’ to pursue their dreams.

Each of the three talents are true tales of those who have given up their comfortable 9-to-5, five-days-a-week and taken a leap of faith.

It celebrates that productivity is not tied to a desk and that a new way of thinking is a direct result of the reboot button pressed by the pandemic.


Client | Air+

Agency | BLKJ Havas

Production Company | electriclime°

Singapore
Director: Tig Terera
DoP: Jesse Lane
Executive Producer: Michael Ahmadzadeh
Head of Production: Rory Cavanagh
Senior Producer: Dora Claire David
Creative: Daniel Marjan
Production Manager: Ashley Ang
Production Assistant: Grace Rached
Runner: Zea
1st AC: Daryl Nah
2nd AC: Wansy
Gaffer: Edward Tang
HMU: Zirah
Soundman: Lijie
Photographer: Sam Wong
Photographer Assistant/Digitech: Hizuan
Talent: Fendi
BTS: Daniel Marjan

Melbourne
Director: Tig Terera
DoP: Jesse Lane
Executive Producer: Michael Ahmadzadeh
Head of Production: Rory Cavanagh
Senior Producer: Dora Claire David
Creative: Daniel Marjan
Production Assistants: Grace Rached, Kate Katumbi
Runner: Nikea Pakoti
1st AC: Pietro Cusimano
2nd AC: Oliver Gross
Swing: Jaydan De Oliveira
HMU: Amy Kenny
Soundman: Mig Atugue
Photographer: Sam Wong
Photographer Assistant/Digitech: Kang
Talent: Cat Bloxsom, Morgan Collins

Editors: Jonan Liang, Daniel Marjan
Grading: Daniel Marjan


Behind The Scenes