Audi

Client | Audi

Creative Agency | BBDO Singapore

Production Company | electriclime°


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electriclime° teamed up with BBDO Singapore to create a campaign film and live show for the launch of the new Audi RS e-tron GT.

Produced was a combination of a 60-second campaign film alongside an on-stage experience, including interviews with designers and those closest to the project.

Filmed on the streets of Singapore and displaying some of the great feats of architecture around the country, the film demonstrated Audi’s future vision and to celebrate a new era of electricity vehicles.

The RS e-tron GT is the Audi’s halo model, befitting of a progressive attitude in the industry while maintaining a performance which has been so well established with its consumers.

electriclime° looked to create a film that highlighted the car’s modern, luxurious and open style, coupled with displaying its purist design.


Client | Audi

Creative Agency | BBDO Singapore

Production Company | electriclime°

Director/DoP: Juffrie Friday
Executive Producer: Michael Ahmadzadeh
Head of Production: Rory Cavanagh
Senior Producer: Dora Claire David
Creative Director/Editor: Pabz Alexander
Assistant Producers: Feliscia Xu, Harrison Bo Born
Production Assistants: Jon Ho, Glen Foong
1st AC: Aaron Ang
2nd AC: Dominic Cheok
DIT: Eryka Fontanilla, Pabz Alexander
Gaffer: Eric Ng
Best Boy: Fuad Huat
Key Grip: Elton, Jeremy De Souza
Grips: Ghufran Jasni, Ong Jun Kai
Junior Grip: Tanish Kadam
HMU: Jennifer Choong
Wardrobe: Aisa
Ronin Tech: Shawn Fonseka
B Unit Dop: Amsyar Abu Bakar
B Unit Lights and Sound: Zayn Othniel
Tracking Vehicle Driver: William Moke
Colourist: Eugene Seah
Editor: Eryka Fontanilla, Daniel Marjan, Harrison Bo Born
BTS: Daniel Marjan, Harrison Bo Born
Production Van: Mr Chong

Shot in Singapore.


Behind the scenes