Bacardi NYC

Client // Bacardi-Martini (Global)
Creative Agency // Lab 5
Production/Post Production Company // ELº Films

the challenge | the solution

Create an aspirational character piece on 'Tom Walker', a renowned bartender and previous winner of the Bacardi Legacy cocktail competition 2014 in Moscow. The script was written by Bacardi and Lab5, telling the story of his career and significance of winning the cocktail competition. We filmed the piece in his local coffee shop, bar and streets he normally walked to work. This way, we got the most genuine and authentic story possible.

Crew List

Director: Pabz Alexander
DOP: Thomas Hole
Script: Bob Winton
Producer: Michael Ahmadzadeh
Art Director: Jordan Green
Production Assistant/Stills: Max Schwartz
Executive Producer: Anne Michelle Ruddenklau (Lab5)
Character: Tom Walker
Music Composition: Jesse Roth
Editing/Post-Production/Colour Grading: ELº Films
Kit: RED EPIC with KOWA Anamorphic Lens Set
Special Thanks to Attaboy Bar, the NYC Bacardi Team, Lab5 Team, Jacob Biras (Bacardi Global Brand Ambassador), Dubliner Pub & Osteria Caffe.

Filmed in New York City, USA | Lower East Side + Chinatown

Behind The Scenes