Betr

Client | Betr

Agency | Deloitte Digital

Production Company | electriclime°, The Lift, Prodco


View Project Page


Description

electriclimeº have produced an epic new spot for Betr.

Working with Deloitte Digital, the production house travelled to film in Mexico City for the launch of Betr’s ‘Sport is Everything’ campaign.

electriclime° collaborated with Ian Pons Jewell and Zico Judge's new production company ProdCo and The Lift to form a world class crew.

Led by Executive Producer Shahn Devendran, the project was directed by Leigh Powis, with Charlie Owens as Director of Photography, delivering a powerful ode to sport and fans of sport for the Australian market.

Betr has created a betting brand for sports fans that not only gives them more, but gets them more.

The film’s differentiating characteristics are a contrast between character realism, scene surrealism, and dynamic viewpoint that takes the audience on a thrill ride from scene to scene.

Meanwhile, its energy was designed to mirror the energy of a sports game with its ebbs and flows.


Client | Betr

Agency | Deloitte Digital

Production Company | electriclime°, The Lift, Prodco

Director: Leigh Powis
Direction Consultant: Ian Pons Jewell
Director of Photography: Charlie Owens
Executive Producer: Shahn Devendran, Michael Ahmadzadeh
Head of Production: Rory Cavanagh
Creative Director/Partner: Pabz Alexander
Production Assistant: Grace Rached
Production Designer: Monica Bidault
Stylist: Nayeli De Alba
Composer: Jeremy Wallace Maclean
Editor: Leigh Powis
Colourist: Ryan Urzi