Close Up 'Make Your Move'
Playbook (Extended Directors Cut)
Client // Close Up (Unilever)
Agency // R/GA
Production/Post Production Company // ELº Films
the challenge | the solution
We worked with R/GA creating an engaging piece that communicated the message of intimacy and breaking boundaries for Unilever's 'Close Up' brand.
In total there were 26 stories, one for each letter of the alphabet (A-Z). From first encounters to intimate moments shared between partners, every scene told a powerful story. Casting involved a mixed demographic to convey the barrier breaking element of the brand. From inter-racial couples to LGBT partners, as well as breaking age barriers in a relationship, Close Up aimed to show that love has no barriers.
For Digital, TVC and OOH use in India, Vietnam, Brazil, Singapore and Philippines
Director: Pabz Alexander
Client: Close Up (Unilever)
DOP: David Gannon
Production Assistant: Eloise Boutry
Executive Producer: Michael Ahmadzadeh
Producer: Rory Cavanagh
Agency Producer: Adele Hung
Casting Agency: Wink Models
Kit: RED EPIC with Cooke Anamorphic Lens Kit
Filmed in Sydney | Darlinghurst, Paddington, Wooloomooloo & Newtown, Australia