Client | Diablo

Agency | Denstu Creative

Production Company | electriclime°

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electriclime° have teamed up with Dentsu Isobar to help launch the Diablo 'Immortals' mobile and computer game throughout several countries.

Directed by Pabz Alexander, 'The Hell We Love' project consisted of three films, with the iconic 'Barbarian Whirlwind' being played out humorously through its storytelling.

For the Taiwan and Hong Kong markets, 'Eel Noodle' uses the flames of the wok to accentuate the fire of the gameplay.

Meanwhile, 'Teh Tarik' was produced for the Singapore and Indian markets, with the main talent's tea spin highlighting the 'whirlwind' move.

As for the Philippines, 'Halo Halo' shows the comical talent developing a maniacal smile as he is entranced into the world of the game.

The project was shot in Kuala Lumpur, with the vibrant Malaysian capital providing the perfect feel and aesthetic for the films.

Client | Diablo

Agency | Dentsu Creative

Production Company | electriclime°

Director: Pabz Alexander
DoP: Tom Black
Executive Producer: Michael Ahmadzadeh
Head of Production: Rory Cavanagh
Senior Producer: Dora Claire David
Creative: Daniel Marjan
Malaysia Facilitator: Zahid Mukhlis
Production Manager: Reen
Production Assistant: Grace Rached
1st AC: Izzat Emir
2nd AC: Muhammad B Zulkafri
3rd AC: Ahmad Hazieq Zakri Bin Nasaruddin
Phantom Operator: Gary Chong
Gaffer: Mehes Al Ramamurthy
Best Boy: Chitrampalam Al Sinniah
Lighting Assistants: Hasri Hasim, Mustafa Kamal Bin Azmi
Key Grip: Loh Yew Meng
Grip: Sureshraja Al Ahyakalai
Grip Assistants: James Shanmugam, Khairulnizam Bin Johari
Art Director: Jay Tan
Art Department: Redzan Fadzli Bin Ramly, Muhamad Jabir Bin Atan, Mohammad Ameerul Wagiman
HMU & Wardrobe: Kila, Suriayati Bt Othman
DIT/BTS: Daniel Marjan
Editors: Harrison Bo Born, Daniel Marjan
Grading: Harrison Bo Born, Mariam Gabunia

Behind the scenes