Estée Lauder

Client | Estée Lauder Companies

Production Company | electriclime°

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electriclime° teamed up with Estée Lauder to produce a stunning film for their new 'Reach For The Stars' campaign. 

The project highlighted three Middle Eastern women who have aimed high and broken expectations.

It celebrates Saudi ballerina Samira Al Khamis, first Arab female F3 racer in the region, Amna Al Qubaisi, and first Female director in the UAE, Nayla Al Khaja in this inspiring film, combining the beauty brand, and women that are forging new uncharted paths for girls around the region.

Shot in the span of three days, the film was captured across an array of locations showing these women in their natural element, from the dance studio, to the autodrome and on set.

In addition to these locations, the film was shot in other environments that complemented each character’s personalities.

The piece was directed by Dania Bdeir, with Omar Sawalha as DoP.

Client | Estée Lauder Companies

Production Company | electriclime°
Director: Dania Bdeir
DoP: Omar Sawalha
Executive Producer: Michael Ahmadzadeh
Producer: Mahmoud El Masry
Assistant Director: Rania Salame
Production Manager: Layal Mooti
Production Assistant: Elissa Hammoud, Paula Deocampo, Samer Fahs
1st Ac: Joseph Kfoury, Jonathan Saccal
2nd Ac: Ali Ayach
VTO: Firoz Khan
Gaffer: Raymond Abou Diwan
Sparks: Alaa Mohamed Elhadek, Emad Daoud, Moustafa Elnaker, Gerges Narouz
Drivers: Gerges Narouz
Locations Manager: Bassel Alzoubi
Locations Assistant: Hashem
Cast: Samira Al Khamis, Lea, Nayla Al Khaja, Amna Al Qubaisi
Wardrobe Stylist: Fabiana Lolli
Makeup Artist: Natalie Tufenkjian
Hair Stylist: Steve Wahab
Photographer: Nicoleta Buru
DIT: Mariam Gabunia
Editor/Colourist: Mariam Gabunia
Colour Grading: electriclime°
Sound Design: Khaled Hamdy
Unit Manager: Dines
Transport: Guldy, Nasir, Shareef
Catering: Ogaret

Behind the Scenes