Client | Hilton

Production Company | electriclimefilms

View Project Page


Created collaboratively with Hilton and TBWA, the core of 'To New Memories | Family Time' is a heartfelt story about the connection between family, loved ones, and the ever-caring Hilton staff members. The film also showcases how the Waldorf Astoria Ras Al Khaimah is improving its practices and giving esteemed guests the very best stays with the Hilton Cleanstay initiative. Ultimately, illustrating both incredibly high-quality hospitality and warm human interactions of Hilton — even during such trying times of a pandemic.

Agency: TBWA
Regional Creative Director: Krix Berberian
Senior Digital Creative: Mahesh Powar
Brand Leader: Ian Carvalho
Head of Production: Rouba Asmar
Senior producer: Rozy El Beani
Senior Account Executive: Shaheen Bhatt

Director: Jamie Muir
DOP: Sylvestre Dedise
Executive Producer: Michael Ahmadzadeh
Senior Producer: Chaza Said
Production Manager: Alia Abouraya
1st AD: Jad Saabi
2nd AD / Casting Director: Zina Al-Askari
Steadicam Operator: Christopher Kechichian
1st AC: Antoine Ibrahim
2nd AC: Khalid Sabah
VTO: Omer Yucel
Key Grip / Underwater OP.: Michael Klam
Gaffer: Joseph Riachi
Best Boy Gaffer: Emad Attia
Sparks: Osama Farouk, Khaled Abdelrahman, Fares Jomaa, Sayed Latif, Frakh Shahzad 
Driver: Frakh Shahzad
Art Director: Pranali Diwadkar
Props Master: Max Molchanov
Art Assistants: Joan Santos, Ali Hassan
Wardrobe Stylist: Christina Choie
Hair & MU Artist: Sophie Leach
Veil Artist & Barber: Hassan Karanouh
Production Assistants: Layal Mooti, Zina Al-Askari
Production Runners: Nicole Atallah, Rudina El Dokani
DIT / Editor: Mariam Gabunia

Man/Father: Piroozi
Woman/Mother: Christina
Boy/Son: Adam
Girl/Daughter: Arya
Welcoming Staff: Imran
Extras/Hotel & Pool Guests: Souheir, Esad, Snezhana, Kateryna, Juaan 

Unit Manager: Saman Kelum 
Unit Assistant: Mohamad Ilham 

Internet Technician: Theuns Du Plessis
Catering: Oushe

Filmed in Waldorf Astoria, Ras Al Khaimah 

Behind The Scenes