Intel

Client | Intel

Agency | Dentsu

Production Company | electriclime°


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Description

electriclime°, in association with Dentsu, have produced a new futuristic and 'superhuman' film for Intel.

Promoting the laptop's Evo model for the Indonesia, Korea, Taiwan and Thailand markets, the project has a cool, clean and dynamic edge to it to bring the computer's qualities to life.

Today's laptop requirements are more demanding than ever, and the 'Evo Heroes' represent the evolution of those needs and how Intel's features are able to meet them.

electriclime° linked up with up-and-coming director Clare Chong for the first time, with the film highlighting key elements of the laptop, using the heroes 'The Instant Wake', 'The Supertasker' and 'The Quickcharger'.

These embody the capabilities of the Intel Evo laptops, which include an Instant Wake feature, advanced and seamless multi-tasking, and quick-charging battery.


Client | Intel

Agency | Dentsu

Production Company | electriclime°

Director: Clare Chong
DoP: Aaron Ang
Executive Producer: Michael Ahmadzadeh
Creative Director: Pabz Alexander
Head of Production: Rory Cavanagh
Senior Producer: Dora Claire David
Producer/1st AD: Josiah Singh
Production Assistant: Kenni Koe, Iza Zainudin
2nd AD: Skye Leong
1st AC: Benn Yuan
2nd AC: Zolynn Phua
Ronin Tech: Danny Ng
Gaffer: Haikal Ismail
Best Boy: Ryemie Muhaimin
Key Grip: Malik Basar
Grips: Antoine Iskander, Zhang Yuan Hui
Junior Grips: Nigel Lai, Melissa Siok Min
Art Director: Aloysius Norman Benjamin
Art Assistants: Wendy Chee, Yeo Ke Liang
Photographer: Eric Yip
DIT/BTS: Eryka Fontanilla
HMU: Kenneth Chia
Wardrobe: Shaf Amisaabudin
Editor: Harrison Bo Born
Talent: Lawrence, Shireen, Xin Jie