Client | Kleenex®

Creative Agency | R/GA

Production | electriclimefilms

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electriclimefilms's Sydney team worked collectively with R/GA to produce a brand film and six hero films for Kleenex’s ‘There’s Care in Every Square’ campaign in Australia.

Featuring the Kleenex Aloe, Complete Clean and Eco Toilet Paper products, as well as the factory in South Australia, the film showcases how Kleenex’s dedicated employees make their top-notch products with absolute passion. Ultimately, providing Australians with everyday essentials that care.

Client |
Senior Marketing Director: Belinda Driscoll
Senior Brand Manager: Kim Wright
Assistant Brand Manager: Amy Caltabiano
Capability Advisor: Melissa Liddle

Creative Agency |
Creative Director: Kat Mercer
Producer: Kyle Belcher

Crew |
Director / DoP: Michael Tessari
1st AD: Eloise Boutry
Executive Producer: Michael Ahmadzadeh
Senior Producer: Lisa Macfarlane
Production Manager: André Rodrigues
Production Assistant: Michelle Jasan
1st AC: Tim Carlier
2nd AC: Ben Fernandez
Gaffer: Nic Datson
Gaffer Assistant: Eloise Holoubek
Hair & MU Artist: Katie Fox

Editor: André Rodrigues
Assistant Editor: Michelle Jasan
Colourist: Ben Eagleton
Sound: Rumble Studios
VFX: Luis Calvo Alfonso

Shot in Millicent, South Australia

Behind The Scenes