Client // Pond's
Agency // Ogilvy Dubai
Production/Post Production Company // EL┬║ Films

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the challenge | the solution

Looking to break age-based stereotypes on women in the Middle East, we worked with the director to portray twelve females working jobs that contrast to the stereotypes associated with certain age groups and genders.

Crew List:

Director/DOP: Pabz Alexander
1st AC: Dan Filmer
Executive Producer: Michael Ahmadzadeh
Producer: Rory Cavanagh
Assistant Producer: Eloise Boutry
Equipment House // Camera Team: Action Films, Dubai
Kit: Arri Alexa Mini with Canon Vintage Lenses

Location: Dubai, United Arab Emirates

Behind The Scenes