Theatrical Cut - Ponds 'Define You'
Ponds - Define You
Client // Pond's
Agency // Ogilvy Dubai
Production/Post Production Company // ELº Films
the challenge | the solution
Looking to break age-based stereotypes on women in the Middle East, we worked with the director to portray twelve females working jobs that contrast to the stereotypes associated with certain age groups and genders.
Director/DOP: Pabz Alexander
1st AC: Dan Filmer
Executive Producer: Michael Ahmadzadeh
Producer: Rory Cavanagh
Assistant Producer: Eloise Boutry
Equipment House // Camera Team: Action Films, Dubai
Kit: Arri Alexa Mini with Canon Vintage Lenses
Location: Dubai, United Arab Emirates