• Uber 'Closing Time'

  • Uber 'Wet Towels'


Client // Uber Singapore
Production Company // ELº Films

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the challenge | the solution

Approaching with a tight timeline to roll out its new service 'Commute', Uber engaged ELº Films to assist them on 2 commercials to associate 'Commute' with smart life hacks. Shooting commenced the very next week with Director 'Matthew Horrex' and Head of Creatives 'Pabz' putting their take on 2 distinctive characters in the local Singapore scene; an Office Lady and a Father, both distinctive characters who showed off their knowledge on quirky life hacks.

Crew List:

Director: Matthew Horrex
Client: Uber Singapore
Camera Op: Juffrie Friday 
Executive Producer: Medrikojs Michael Ahmadzadeh
Head of Creatives/ Editor: Pabz Alexander
1st AD: Rory Cavanagh 
Producer: Gaurav Mishra 
Production Manager: Feliscia Xu
Production Assistants: Isabella Lim, Amanda Tan, Jack Shen, Angelo Rodriguez
1st AC: Zukifli
2nd AC: Fathir
Key Grip: Osz
Best Boy Grip: Rymie
Grip: Irfan
Gaffer: Zahid
Stylist/ MUA: Angela
Wardobe: Kalyani 
Talents: Tia, Kevin, Jie Ying, Alice, Eugene, Koah, Jack, De Zhong, Jia Xuan, Julian 
Art Department: Jessica Ho
Colour Grading: ELº Films 
Kit: Arri Alexa and Arri Master Prime Lens

Filmed in Singapore